Hi, I'm

Ash Smith.

I build data teams and the platforms they run on.

Data Team Builder · Author · Data + AI Enabler · Perth, Australia

Portrait of Ash Smith

About

I started in IT as a systems administrator. The data on the servers interested me more than the servers, so I moved into reporting and then data engineering. Since then I've worked in health insurance, real estate, telecommunications, online gaming and mining.

I'm now Manager, Data Platform at South32, a global mining and metals company. My team runs the data platform, catalogue and governance used by mine sites and corporate teams.

Most of my work is on the people side: hiring, team structure, product ownership, and getting governance into project planning. I also help teams get their data ready for analytics, machine learning and AI.

I write about data products, analytics and platforms in dataREADME, and I'm writing a book on data products. I'm also involved in the Perth Data Engineering meetup.

Build teams

Hiring and structuring data teams around clear ownership.

Write

dataREADME on Substack and a book on data products.

Data + AI

Governed, catalogued data that analytics and AI can use.

Career

  1. 2022 – Present

    Manager, Data Platform · South32 ↗

    Mining & metals

    Lead the data platform team. Implemented Microsoft Purview as the central catalogue across Azure Databricks, SQL Server and Power BI, onboarding 15 data domains and 30–50 priority data products. Standardised metrics across mine sites.

    • Azure Databricks
    • Microsoft Purview
    • Power BI
    • Data Products
    • Team Building
  2. 2021 – 2022

    Data Engineering Lead · VGW ↗

    Online gaming

    Led data engineering for a global online games company: real-time and batch analytics, dbt, data quality testing and cloud warehousing.

    • Snowflake
    • dbt
    • Apache Druid
    • Streaming
  3. 2019 – 2021

    Senior Data Engineer · BT

    Telecommunications

    Built data pipelines and reporting platforms. Migrated legacy BI workloads to the cloud.

    • Cloud Migration
    • Data Pipelines
    • SQL
  4. 2018 – 2019

    BI & Data Engineer · JLL

    Commercial real estate

    Built reporting on property portfolio and facilities data, combining client sources into one model.

    • Data Modelling
    • Power BI
    • Integration
  5. 2016 – 2018

    Data & BI Developer · HBF

    Health insurance

    Built the data warehouse and reporting for member, claims and product analytics.

    • Data Warehousing
    • SQL Server
    • Analytics
Full history on LinkedIn →

Book

In progress

A practical book on data products

I'm writing a book on how to design, build and run data products, based on what I've learned building data teams in health insurance, gaming and mining.

  • Scoping and designing a data product
  • Ownership, contracts and interoperability
  • Structuring and running the team behind it
Pre-order · opening soon Get updates on dataREADME

Subscribers hear first when pre-orders open.

Talks

  1. Aug 2025

    Industry Inner Join v14 ↗

    DR Analytics Recruitment · Online

    Conversation with Douglas Robertson on machine learning, platform strategy, leadership and writing a book.

    • Leadership
    • Platform Strategy
    • ML
  2. 2025

    South32 × Microsoft Purview ↗

    Microsoft customer story

    South32's rollout of Microsoft Purview Unified Catalog. We're not looking for magic solutions… we're delivering value in steady, visible ways.

    • Data Governance
    • Data Catalogue
    • Case Study
  3. 2022 – Ongoing

    Perth Data Engineering Meetup ↗

    Community · Perth

    Talks and demos covering real-time analytics, dbt and cloud data warehousing.

    • Community
    • dbt
    • Real-time Analytics
  4. Next

    Your event? ↗

    I speak about data teams, data products and AI readiness. Get in touch on LinkedIn.

Podcasts

The Joe Reis Show

Data Products, Interoperability, Data Teams, and More

Data products, interoperability, and how incentives and collaboration shape data teams.

Data Career Transformations · Ep. 10

From Sys Admin Skateboards to Effective Data Products

Moving from sysadmin to data leader, measuring the impact of data work, and why networking matters.

Industry Inner Join · v14

Platform Strategy, Leadership and Becoming an Author

Machine learning, platform strategy, leadership and writing a book.